Analyze business needs for enterprises, create high-quality public accounts, establish management systems, design mini-programs, store mini-programs, and micro-malls, plan marketing activities, promote online and offline, data visualization, and data statistics.
-- Shenzhen University Student Computer Club Shenzhen Vocational Institute Computer Club Software Innovation Studio
Objective
Establish a template system for corporate public accounts (service accounts), improve company business, promote corporate image, build corporate brand, enrich article and resource content, provide pre-sales consultation and after-sales service, general channels for stores, customer characteristic analysis, message pushing, store discounts, marketing activities, data investigation and analysis, etc.
Positioning (Operational Strategy)
User Positioning: What kind of WeChat users? What is the main group? Users
Service Positioning: What types of services are provided? Are there differentiations? How to distinguish services for users?
Platform Positioning: What is the purpose of establishing the platform? How should services be provided? Do users need them?
Operational Management (Operational Strategy)
Fan Operations
Attracting Fans: How to increase the number of fans? How to make users follow?
Fan Operations: How to keep fans engaged? How to encourage user interaction? How to increase article view count?
Content Operations
What type of content should be pushed? What type of content are users most interested in?
How to increase reading numbers? How to increase clicks?
How to promote the store, advertise, promote the corporate image, and build the corporate brand within articles?
How to increase dissemination and encourage users to share?
Public Account Functions (Operational Strategy)
What kind of functions does the public account need to provide?
How to create enterprise mini-programs and store mini-programs?
How to embed consumption functions? How to push discounts and manage coupons within the public account?
Basic Template System (Construction Measures)
This refers to the construction of public account functions, menus, page displays, and other interfaces.
It requires relevant functions to be complete, layout structure to be reasonable, pages to be simple, and navigation to be convenient.
Functions
If the public account can only introduce the company and send articles, it will be lifeless and unattractive to users.
The public account can do online customer service, mini-games for discounts, interactive prize draws, store mini-programs, daily inquiries, micro-malls, participate in surveys to win prizes, collaboration contacts, etc.
Content
Any public account operation cannot do without regular or irregular content pushing. To make the public account active, it is necessary to push exciting, excellent, and user-favorite content, and by continuously interacting with users, or gaining users' continuous attention, one can expand the user base or promote company products, do advertising, etc.
Content such as inspirational quotes, trending news, computer tips, stories, interesting videos, etc., can be pushed, embedded with company products, allowing users to learn about the products during browsing without being abrupt or annoyed by advertisements. Simultaneously, it facilitates the announcement of marketing activity notifications, attracting user consumption.
Data
Through the public account, collect data on user gender, age, location distribution, user consumption level, products preferred by users, article reading volumes, etc. In the era of big data, it is essential to collect, process, and analyze data to rationally allocate resources, grasp the direction of enterprise operations, and adjust operational trajectories.
【Data Visualization】
Marketing Advertising
During festivals like New Year's Day, and Double Eleven, marketing activities can be planned. Messages can be pushed through the public account to inform users that activities are underway. Users can order online or receive discount vouchers for offline consumption, and participate in forwarding to win prizes, etc. By seamlessly embedding corporate products or introducing businesses within articles, companies can enhance sales, increase recognition, and establish brand identity. For example, fitness agencies can publish fitness tutorials and videos, educational institutions can share study materials, and travel agencies can post beautiful wallpapers and scenic introduction articles or videos.
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